color board for marni collection 09/10

base on the last collection of marni,here is the color board.
thoes color scheme continued in brighter colors.

class exercise no.5 ...my mind map

my color stories are coming from thoes elements.

1. ice cream color
2. toys,illustration
3. baby doll
4. pictues

my collection for marni 09/10

Use on analogous color.(red+yellow green+blue violet)the stripe with thoes 3 color make the pattern rich andshoulder will be larger.yellow green and blue violet are in the similar value.the red color is high chroma and low value.Downplay the tertiaries color and make the primary one(red) stand out.people need some value contrast for interest.
the red color ,yellow green and blue violet are colorful enough,but grey color is soft.apply grey color in the bottom can balance the top. apply grey in bottom aims to cool down the noisy level part.

Use on analogous color.(yellow+yellow green+blue violet)yellow and yellow green are “relationship” color.i try to usethoes 2 relationship color to create a individual outlooking.the brown skirt is high value and duller intensities make the skin of the legs brighter.the yellow sandals interact with the upper layer .The yellow is primary color contrasting with two tertiaries. (high value)blue violet >yellow green>yellow(low value).so the yellow create a eye catching effect.Use on analogous color.(yellow+yellow green+blue violet)yellow and yellow green are “relationship” color.i try to usethoes 2 relationship color to create a individual outlooking.the brown skirt is high value and duller intensities make the skin of the legs brighter.the yellow sandals

Use on analogous color .( yellow green+blue violet) similar values and intensity,contrasting hue (brown and grey) the high value to make the outerwear be bulky .Base on the tight fit high weight jeans,i use the dull intersities make the bottom part much more slimmer.As the dull intersity color will make you look slimmer and firm.Balance the whole image and make the yellow-green stand out is my goal.the small ,brighter area suspose to much more attention than a large,so make the small bright area to balance larger area of dull color.dull intensities as backgrounds,bright one as decorative part.the outerwear is bulky enough and hope to smaller in the shoulders .so the scarf is in dull color and look tightly around ther neckline.aims to interact well with the whole image,the shoes and scarf are using thesame color.the yellow green can behave as “dessert” in thoes image.

Use on analogous color.(blue violet+violet+red)(brown + grey) as a ”mixed color”
the eyes catching point is the red cardigan.the inside v neck tee is polka dot which combine with yellow green and violet.the yellow green color make theviolet be pinky and duller.That is what I hope to be.it look soft and acceptable,although the contrast is not strong enough to see the polka dot.As most of the people scare of the polka dot as it was not trendy enough..what you always can buy in the shop is contrast hue scheme polka dot.thoes scheme polka dot is always make people socksand make the body larger i want to make a unique one. try to downplay thosepattern.the bell shape bottoms use with grey color.aims to make it puffy.

one piece dreess decorated with bead embroidery.Use on analogous color .blue violet(tertiary) and violet(secondary)and red(primary)for clothing use,balance ofthe coloris important .use on dullerintensities and high value colors balance small areas of brighter color.the attractive point are bead embroidery and the shoes.too many primary color may make people shock and not comfort.Apply a little bit exact color is enough to light up a person.sleeve color is different with the dress as light and dark values show powerful opposition,and the hue can slide smoothly from dress to sleeve.the tight pants is the same value with the sleeve aims to interact each others.

process

style a

style b

style c

style d

style e

i just choose the best one of each style.

the aims is look smart and easy to mix and match with different item.

Class Exercise no. 6(a)consumers lifestyles & mass customization

Class Exercise no. 6(b)Designing a feedback form

color wheeel

easy for me to read color

try to read the color by my eyes...

class exercise :5 levels of focus in studying cultural differences

Cultural Differences
Colors obtain symbolism through cultural references in various cultures. Depending upon the culture, colors can have very different meanings.

in Europe
in Europe,people also prefer high chroma hue,but they always wear a bit of light color to light up the total look.they use color base on the color theory and easy to accept.they are not prefre to compare together with more than one high chorma color.eg,one high chroma compare with low chroma colors.the method is downplay the coloful one and use the duller one to make a balance.

in Japan
in japan,people are willing to apply more color on the body.they always base on "nothing is impossible "to try different color on .that is why there are so many differnet fashion culture.

Age Differences
Adults prefer subdues colors and youngsters prefer brighter and solid colors

i think that old man is prefer the high value garment,and youngster is prefer brighter.there are lot of reason.as the youngster skin is brighter than old man.the duller color near the skin can make the people look lighter.that is why old man always prefer subdues colors but not solid colors.on the other hands,teenagers wanna to attract opposit sex and seek more concern and hope to be different with other guys.so they will wear brighter color in thoes age.

Class Differences
Research shown that working class people prefer simple colors such as blue, red, green, etc. Highly educated classes prefer obscure colors such as taupe, azure, mauve, etc.

working class people prefer simple colors such as blue, red, green because of the safty .Highly educated classes prefer obscure colors.As their job duties require to communicate with different people and work under a gd working areas.soft color is a good choice

Gender Differences
Men prefer cooler colors such as blue and green. Women prefer warmer colors such as red and orange.

Trends
Colors go through ins and outs in popularity.

color is base on the trend,the change of the whether ,culture,enviroment ..etc will make some change of the color trend.

Analogous color with a similar smile